Metro writes about BimBimBikes & Rotterdam
Newspaper Metro dived into the explosive growth of BimBimBikes, the down-to-earth ‘Rotterdam’ strategy and much more. Michel Willems and Harm Wolterink have been interviewed about the past, present and future of BimBimBikes. Also, they explain why BimBimBikes, out of all places, chose to settle in Rotterdam. From the head office, there is collaboration going on with more than 700 rental points globablly. Awesome!
Characteristic of Rotterdam: down to earth?
Of course, we are enormously proud to have been placed on the homepage of Metro with a huge news article. Even the down-to-earth strategy will then transform into sheer enthusiasm!
Click on the image to read the article (in Dutch).